Goodbye, P&G

Yes, that’s right. As unfortunate as it may be, Proctor & Gamble's monthly brandSaver Sunday coupon insert will see its last distribution over New Year’s weekend 2023. The 2023 January P&G is jam-packed with over $109 in combined savings!

This doesn't mean that P&G coupons are disappearing entirely. Many P&G brands should still be available in other Sunday coupon inserts; like the Save and SmartSource, and print at home coupons will be available on P&G’s website, P&G Good Everyday.

As P&G spokesperson Victoria Schooler said “We will continue to make coupons available to shoppers in a variety of formats,” Schooler reassured couponers. “Shoppers can also find digital coupons for our brands through their favorite retailer app, website, or loyalty card program,” [first reported by]

Not all hope is lost in P&G’s disappearing act. In 1996, P&G tried this same stunt of halting the production of its coupon insert in what is now called the "zero coupons test". Clippers all over the US were in an uproar and many boycotted P&G. As a result, the insert was reintroduced. Maybe P&G will come to their senses…again.

Either way, I don't think that companies like P&G realize that, to many people, couponing is more than just saving money, it's a hobby and a community. P&G brandSaver was part of that community. An insert that combined a unique group of offers and served as a one-stop resource for coupons from a single manufacturer.

We know many of you will miss getting the P&G coupon insert, but Sunday Coupon Inserts will continue to deliver all of the weekly coupon inserts to your doorstep. We guarantee to provide you and your family with the biggest coupon savings and remain an integral resource within the coupon community.

We have the 2023 January P&G available now!